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November 13 - December 8, 2017
Because what you’ve been calling a weight problem — or difficulty sticking with your best thinking about what to eat — is in reality
a survival drive gone wrong.
What’s at stake is everything you care about, as it is for everyone who’s ever really struggled with food.
This book is about cementing your ability to stick with the Food Plan of your choice.
And eventually—perhaps not on the first few tries—she WOULD make it…in large part because you protected her from becoming pre-occupied with the possibility of failure.
It’s almost impossible to Binge if you refuse to yell at yourself.
And if you DO resolve to get up if you happen to fail, no matter how many times, you can’t help but eventually get to the top.
Uncertainty, doubt, and low self-esteem are the psychological cancers which f...
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Interrupting and disempowering the thoughts which sustain your bingeing and overeating is not a game of mercy, it’s a game of unbreakable control and domination. The fundamental reason people keep changing their minds about food commitments is because they are unknowingly giving their “fat-thinking-self” nurturance and love.
The Pig is NOT you, and deserves NO respect. Learn to hear its Squeals, then promptly ignore them.
The first is our neuroanatomy.
Loving the Lizard brain (your Inner Pig) at the moment of impulse MINIMIZES your ability to control it!
reason #2 we need to tackle our food problems with a much more aggressive approach… In my not-so-humble opinion Big Food uses artificial means to hijack OUR survival drives for profit.
Similarly, people in our society feel they can’t live without the “pleasure buttons” provided by industrial food’s bags, boxes, and containers… and will fight to keep pressing these buttons at the dire expense of their health needs.
Oh, and lest you think you’re immune because advertising “doesn’t work on” you, here’s a very disturbing fact: Advertising works BETTER on people who think they’re immune because their sales resistance is down! (It’s a little evil when you stop to think about it) That’s force #3… Big Advertising.
Addiction Treatment Industry (force #4) tells us we’re “powerless” over our addictions,
Big Food puts as much starch, sugar, oil, sodium, fat, excitotoxins, and other chemical stimulants into a small space as they legally can… Then they package it up to APPEAR healthy and irresistible… Big Advertising makes us believe it… Big Addiction Treatment says we’re powerless to resist… And we walk around thinking we’re just supposed to love ourselves more when the urge hits!
To truly dominate the Pig we need to distinguish its Squeals from our own rational hunger. You’ll need to make a concrete Food Plan with your own specific Food Rules (even JUST ONE rule to get started)… and then definitively commit.
The ONLY way you’re ever going to succeed is if you accept 100% responsibility for every bite and swallow.
the LEAST severe Food Plan which still protects you from previously troublesome food behaviors.
to give you an unshakable sense of confidence, not turn you into a “Food Nazi”…
why would anyone ever make a plan to forget when we, as human beings, have the ability to plan to remember? People don’t do that. Pigs do!
Pig Squeal may seem rational on its surface, but it never is. (Never —as in never, ever, ever, ever, ever, EVER!)
Just ignore Pig Squeal when you hear it. Period, end of story.
There’s NEVER a good reason to Binge.
if you find you’re repeatedly struggling to find the right condition for a particular food, drink, or behavior, the odds are you’d do better putting it into the ‘Never’ section.
The question is, will you choose to live your life as a slave to the Pig’s impulses and demands, or put the animal in its cage so you can exercise your human freedom?
The Pig is NOT You.
But we can choose to intellectually and emotionally sever it from our own definition of self. In so doing we separate from the onslaught of destructive urges and irrational thinking to which we were previously vulnerable.
take 100% responsibility for defining your own unambiguous Food Plan.
Define your Food Plan with 100% clarity so you can tell with certainty when you are ON versus OFF it.
Binge = even one bite and/or swallow outside of your Food Plan.
You will NEVER Bin...
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Pig Squeal (fat thinking) is ANY thought, feeling, or impulse which suggests you may ever even consider the...
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Pig Slop is anything which violates your Food Plan even 0.00001%.
Your Pig’s Trough is where its Slop belongs. You never eat out of a Pig’s Trough, so you will never eat Pig Slop again.
From now on when the Pig Squeals for its Slop, you will just ignore it.
“I WILL NEVER EAT PIG SLOP AGAIN!”
Remember: Consuming even the most minuscule amount of Pig Slop —anything even remotely off of your well defined Food Plan—is, by definition, a Binge.
Recall: All thoughts and feelings which suggest you may ever Binge again are Pig Squeal. Therefore you do not have cravings, your Pig does. ALL cravings are Pig Squeal.
Reiterate: So just quietly but proudly say to yourself1 “I will never...
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the Pig has convinced them of yet another insane proposition: That one must be comfortable at all times, and that Bingeing is the ONLY way to alleviate discomfort.
YOU DO NOT NEED TO BE COMFORTABLE TO STICK TO YOUR FOOD PLAN (FOREVER!)
You’ll always know the one indulgence you just “couldn’t resist” was solely responsible for depriving your very special person of their freedom forevermore.
When you care enough, tolerating any level of discomfort FOREVER is suddenly within your power. No matter how strong a craving the Pig might throw at you.
Humans are wired to seek sustenance as a major priority in three situations: (1) when nutrients are depleted; (2) when we get too cold and; (3) when our blood sugar drops too low. Sometimes, we also confuse dehydration with hunger. Therefore:
You can keep the discomfort associated with cravings to a minimum by staying relatively warm and hydrated, and consuming regular, consistent, healthy meals.
There’s one more very important thing you can do to ward off cravings: Acknowledge the difference between killing a craving and “getting high” with the hyper-palatable treats our modern food industry has engineered to overstimulate our brain’s reward centers. Your Pig wants to get high with food, but your goal is only to eliminate the craving so you can go on with your day.
When you stick to your Food Plan and nourish your body you will NOT die. But you won’t get a Food High either. You’ll just kill the Craving and go on with your day.
Killing a Craving is like pouring water on a fire in your back yard so you don’t burn down the house. Getting high with food is like throwing gasoline on the fire and inhaling the fumes.
