Psychologists call this the dilution effect, and given that stereotypes are themselves a source of bias we might say that diluting them is all to the good. Yes and no. Yes, it is possible to fight fire with fire, and bias with bias, but the dilution effect remains a bias. Remember what’s going on here. People base their estimate on what they think is a useful tidbit of information. Then they encounter clearly irrelevant information—meaningless noise—which they indisputably should ignore. But they don’t. They sway in the wind, at the mercy of the next random gust of irrelevant information.
