It is natural to identify our thinking with the ideas, images, plans, and feelings that flow through consciousness. What else could it be? If I ask, “Why did you buy that car?” you can trot out reasons: “Good mileage. Cute style. Great price.” But you can only share thoughts by introspecting; that is, by turning your attention inward and examining the contents of your mind. And introspection can only capture a tiny fraction of the complex processes whirling inside your head—and behind your decisions.
