You may wonder why the outside view should come first. After all, you could dive into the inside view and draw conclusions, then turn to the outside view. Wouldn’t that work as well? Unfortunately, no, it probably wouldn’t. The reason is a basic psychological concept called anchoring. When we make estimates, we tend to start with some number and adjust. The number we start with is called the anchor. It’s important because we typically underadjust, which means a bad anchor can easily produce a bad estimate. And it’s astonishingly easy to settle on a bad anchor.
