Deep Work: Rules for Focused Success in a Distracted World

by Cal Newport

No discussion of shallow work is complete without considering e-mail. This quintessential shallow activity is particularly insidious in its grip on most knowledge workers’ attention, as it delivers a steady stream of distractions addressed specifically to you.

As John Freeman warns in his 2009 book, The Tyranny of E-mail, with the rise of this technology “we are slowly eroding our ability to explain—in a careful, complex way—why it is so wrong for us to complain, resist, or redesign our workdays so that they are manageable.” E-mail seems a fait accompli. Resistance is futile.

To summarize, the technologies underlying e-mail are transformative, but the current social conventions guiding how we apply this technology are underdeveloped. The notion that all messages, regardless of purpose or sender, arrive in the same undifferentiated inbox, and that there’s an expectation that every message deserves a (timely) response, is absurdly unproductive.

What is the project represented by this message, and what is the most efficient (in terms of messages generated) process for bringing this project to a successful conclusion? Once you’ve answered this question for yourself, replace a quick response with one that takes the time to describe the process you identified, points out the current step, and emphasizes the step that comes next. I call this the process-centric approach to e-mail, and it’s designed to minimize both the number of e-mails you receive and the amount of mental clutter they generate.