Deep Work: Rules for Focused Success in a Distracted World

by Cal Newport

Within a semester dedicated to research, he alternates between periods where his door is open to students and colleagues, and periods where he isolates himself to focus completely and without distraction on a single research task.

to Grant, it’s important to enforce strict isolation until he completes the task at hand.

My guess is that Adam Grant doesn’t work substantially more hours than the average professor at an elite research institution (generally speaking, this is a group prone to workaholism), but he still manages to produce more than just about anyone else in his field. I argue that his approach to batching helps explain this paradox.

by consolidating his work into intense and uninterrupted pulses, he’s leveraging the following law of productivity: High-Quality Work Produce...

By maximizing his intensity when he works, he maximizes the results he produces per unit of time spent working.

the very best students often studied less than the group of students right below them on the GPA rankings.

The problem this research identifies with this work strategy is that when you switch from some Task A to another Task B, your attention doesn’t immediately follow—a residue of your attention remains stuck thinking about the original task. This residue gets especially thick if your work on Task A was unbounded and of low intensity before you switched, but even if you finish Task A before moving on, your attention remains divided for a while.

“People experiencing attention residue after switching tasks are likely to demonstrate poor performance on that next task,” and the more intense the residue, the worse the performance.

To ask a CEO to spend four hours thinking deeply about a single problem is a waste of what makes him or her valuable. It’s better to hire three smart subordinates to think deeply about the problem and then bring their solutions to the executive for a final decision.

They see their role as enabling others’ productivity, not necessarily protecting their own. Follow-up discussions, however, soon uncovered that this goal didn’t really require attention-fracturing connectivity. Indeed, many software companies now deploy the Scrum project management methodology, which replaces a lot of this ad hoc messaging with regular, highly structured, and ruthlessly efficient status meetings (often held standing up to minimize the urge to bloviate). This approach frees up more managerial time for thinking deeply about the problems their teams are tackling, often improving the overall value of what they produce.

Many other ideas are being prioritized as more important than deep work in the business world, including, as we just encountered, serendipitous collaboration, rapid communication, and an active presence on social media. It’s bad enough that so many trends are prioritized ahead of deep work, but to add insult to injury, many of these trends actively decrease one’s ability to go deep.

Serious journalists, for example, need to focus on doing serious journalism—diving into complicated sources, pulling out connective threads, crafting persuasive prose—so to ask them to interrupt this deep thinking throughout the day to participate in the frothy back-and-forth of online tittering seems irrelevant (and somewhat demeaning) at best, and devastatingly distracting at worst.

What’s the impact of our current e-mail habits on the bottom line? Cochran had to conduct a company-wide survey and gather statistics from the IT infrastructure. He also had to pull together salary data and information on typing and reading speed, and run the whole thing through a statistical model to spit out his final result. And even then, the outcome is fungible, as it’s not able to separate out, for example, how much value was produced by this frequent, expensive e-mail use to offset some of its cost.

Generally speaking, as knowledge work makes more complex demands of the labor force, it becomes harder to measure the value of an individual’s efforts.

The French economist Thomas Piketty made this point explicit in his study of the extreme growth of executive salaries. The enabling assumption driving his argument is that “it is objectively difficult to measure individual contributions to a firm’s output.” In the absence of such measures, irrational outcomes, such as executive salaries way out of proportion to the executive’s marginal productivity, can occur.

When it comes to distracting behaviors embraced in the workplace, we must give a position of dominance to the now ubiquitous culture of connectivity, where one is expected to read and respond to e-mails (and related communication) quickly.

Why do so many follow the lead of the Boston Consulting Group and foster a culture of connectivity even though it’s likely, as Perlow found in her study, that it hurts employees’ well-being and productivity, and probably doesn’t help the bottom line? I think the answer can be found in the following reality of workplace behavior. The Principle of Least Resistance: In a business setting, without clear feedback on the impact of various behaviors to the bottom line, we will tend toward behaviors that are easiest in the moment.

consider the common practice of setting up regularly occurring meetings for projects. These meetings tend to pile up and fracture schedules to the point where sustained focus during the day becomes impossible. Why do they persist? They’re easier. For many, these standing meetings become a simple (but blunt) form of personal organization. Instead of trying to manage their time and obligations themselves, they let the impending meeting each week force them to take some action on a given project and more generally provide a highly visible simulacrum of progress.

The Principle of Least Resistance, protected from scrutiny by the metric black hole, supports work cultures that save us from the short-term discomfort of concentration and planning, at the expense of long-term satisfaction and the production of real value. By doing so, this principle drives us toward shallow work in an economy that increasingly rewards depth.

Clarity about what matters provides clarity about what does not.

As Crawford describes in his 2009 ode to the trades, Shop Class as Soulcraft, he quit his job as a Washington, D.C., think tank director to open a motorcycle repair shop exactly to escape this bewilderment. The feeling of taking a broken machine, struggling with it, then eventually enjoying a tangible indication that he had succeeded (the bike driving out of the shop under its own power) provides a concrete sense of accomplishment he struggled to replicate when his day revolved vaguely around reports and communications strategies.

To understand this claim, recall that with the rise of assembly lines came the rise of the Efficiency Movement, identified with its founder, Frederic Taylor, who would famously stand with a stopwatch monitoring the efficiency of worker movements—looking for ways to increase the speed at which they accomplished their tasks. In Taylor’s era, productivity was unambiguous: widgets created per unit of time.

Busyness as Proxy for Productivity: In the absence of clear indicators of what it means to be productive and valuable in their jobs, many knowledge workers turn back toward an industrial indicator of productivity: doing lots of stuff in a visible manner.

Knowledge work is not an assembly line, and extracting value from information is an activity that’s often at odds with busyness, not supported by it.

Rubin is a reporter, not a media personality. Her value to her paper is her ability to cultivate important sources, pull together facts, and write articles that make a splash.

Writing in the early 1990s, as the personal computer revolution first accelerated, Postman argued that our society was sliding into a troubling relationship with technology. We were, he noted, no longer discussing the trade-offs surrounding new technologies, balancing the new efficiencies against the new problems introduced. If it’s high-tech, we began to instead assume, then it’s good. Case closed.

He called such a culture a technopoly, and he didn’t mince words in warning against it. “Technopoly eliminates alternatives to itself in precisely the way Aldous Huxley outlined in Brave New World,” he argued in his 1993 book on the topic.

In his 2013 book, To Save Everything, Click Here, Morozov attempts to pull back the curtains on our technopolic obsession with “the Internet” (a term he purposefully places in scare quotes to emphasize its role as an ideology), saying: “It’s this propensity to view ‘the Internet’ as a source of wisdom and policy advice that transforms it from a fairly uninteresting set of cables and network routers into a seductive and exciting ideology—perhaps today’s uber-ideology.”

We no longer see Internet tools as products released by for-profit companies, funded by investors hoping to make a return, and run by twentysomethings who are often making things up as they go along. We’re instead quick to idolize these digital doodads as a signifier of progress and a harbinger of a (dare I say, brave) new world.

Deep work is at a severe disadvantage in a technopoly because it builds on values like quality, craftsmanship, and mastery that are decidedly old-fashioned and nontechnological. Even worse, to support deep work often requires the rejection of much of what is new and high-tech.

deep work is hard and shallow work is easier, that in the absence of clear goals for your job, the visible busyness that surrounds shallow work becomes self-preserving, and that our culture has developed a belief that if a behavior relates to “the Internet,” then it’s good—regardless of its impact on our ability to produce valuable things. All of these trends are enabled by the difficulty of directly measuring the value of depth or the cost of ignoring it.

If you believe in the value of depth, this reality spells bad news for businesses in general, as it’s leading them to miss out on potentially massive increases in their value production.

The myopia of your peers and employers uncovers a great personal advantage. Assuming the trends outlined here continue, depth will become increasingly...

On our worst days, it can seem that all knowledge work boils down to the same exhausting roil of e-mails and PowerPoint, with only the charts used in the slides differentiating one career from another.

your world is the outcome of what you pay attention to, so consider for a moment the type of mental world constructed when you dedicate significant time to deep endeavors.

There is, however, a hidden but equally important benefit to cultivating rapt attention in your workday: Such concentration hijacks your attention apparatus, preventing you from noticing the many smaller and less pleasant things that unavoidably and persistently populate our lives.

‘the idle mind is the devil’s workshop’… when you lose focus, your mind tends to fix on what could be wrong with your life instead of what’s right.”

In work (and especially knowledge work), to increase the time you spend in a state of depth is to leverage the complex machinery of the human brain in a way that for several different neurological reasons maximizes the meaning and satisfaction you’ll associate with your working life.

Ironically, jobs are actually easier to enjoy than free time, because like flow activities they have built-in goals, feedback rules, and challenges, all of which encourage one to become involved in one’s work, to concentrate and lose oneself in it. Free time, on the other hand, is unstructured, and requires much greater effort to be shaped into something that can be enjoyed.

Human beings, it seems, are at their best when immersed deeply in something challenging.

Decades of research stemming from Csikszentmihalyi’s original ESM experiments validate that the act of going deep orders the consciousness in a way that makes life worthwhile. Csikszentmihalyi even goes so far as to argue that modern companies should embrace this reality, suggesting that “jobs should be redesigned so that they resemble as closely as possible flow activities.”

To build your working life around the experience of flow produced by deep work is a proven path to deep satisfaction.

From Descartes’s skepticism came the radical belief that the individual seeking certainty trumped a God or king bestowing truth. The resulting Enlightenment, of course, led to the concept of human rights and freed many from oppression. But as Dreyfus and Kelly emphasize, for all its good in the political arena, in the domain of the metaphysical this thinking stripped the world of the order and sacredness essential to creating meaning. In a post-Enlightenment world we have tasked ourselves to identify what’s meaningful and what’s not, an exercise that can seem arbitrary and induce a creeping nihilism.

Whether you’re a writer, marketer, consultant, or lawyer: Your work is craft, and if you hone your ability and apply it with respect and care, then like the skilled wheelwright you can generate meaning in the daily efforts of your professional life.

You might not have access to your own Eudaimonia Machine, but the strategies that follow will help you simulate its effects in your otherwise distracted professional life. They’ll show you how to transform deep work from an aspiration into a regular and significant part of your daily schedule.

Why do we need such involved interventions? Put another way, once you accept that deep work is valuable, isn’t it enough to just start doing more of it? Do we really need something as complicated as the Eudaimonia Machine (or its equivalent) for something as simple as remembering to concentrate more often? Unfortunately, when it comes to replacing distraction with focus, matters are not so simple.

one of the main obstacles to going deep: the urge to turn your attention toward something more superficial. Most people recognize that this urge can complicate efforts to concentrate on hard things, but most underestimate its regularity and strength.

People fight desires all day long. As Baumeister summarized in his subsequent book, Willpower (co-authored with the science writer John Tierney): “Desire turned out to be the norm, not the exception.”

You have a finite amount of willpower that becomes depleted as you use it.

The key to developing a deep work habit is to move beyond good intentions and add routines and rituals to your working life designed to minimize the amount of your limited willpower necessary to transition into and maintain a state of unbroken concentration.