Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg

Test using an existing affiliate network. It already has affiliates, so you can start using this traction channel immediately. Keep your payouts simple. Know how much you can spend to acquire a customer and keep it below that. As you get deeper into this channel you can test more complicated payout programs. The next place you should look for more affiliates is your customers. They already like you, and so there may be a lot of them willing to sell for you.

Remember that you are doing organizers a favor by presenting. Event organizers need to fill time at their events. Submit authoritative proposals far in advance. Organizers consider timing, topic, and credibility when selecting a speaker. By establishing yourself as an expert on the right topic and submitting proposals far in advance, you maximize your chances of securing one of the best speaking engagements at the target show. Tell a story onstage. Without a story, the audience will lose interest. We suggest telling a story about why you’re doing what you’re doing, and specifically present insights only you can give through your unique position as a startup founder. Make it exciting!

People want to feel like they’re part of something bigger than themselves. You need to have a mission if you want to build an awesome community. A powerful mission gives your community a shared sense of purpose and motivates them to contribute.

Sending emails and gifts is great, but nothing beats personal interaction.