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Traction: How Any Startup Can Achieve Explosive Customer Growth

4.16  ·  Rating details ·  4,896 ratings  ·  283 reviews
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.

Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to
Kindle Edition, 236 pages
Published October 6th 2015 by Portfolio (first published August 23rd 2014)
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4.16  · 
Rating details
 ·  4,896 ratings  ·  283 reviews

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Lucas Carlson
Oct 13, 2014 rated it it was amazing  ·  review of another edition
Traction. Ah, just the sound of the word alone makes my spine tingle. Traction, it seems, can forgive all sins. With enough of it, investors will commit even if you haven’t figured out your team or how you will make money. So why is it that so many founders sit on their hands and just hope that their product takes off?

Ignorance. Most founders don’t know how to get traction for their startups and so they blindly double down on building a great product. They don’t know what investors mean when ask
Sadra Aliabadi
Apr 22, 2018 rated it it was amazing  ·  review of another edition
Shelves: 97
اگه علاقه مند به راه انداختن کسب و کار هستید به نظرم این کتاب خوندش واجبه. انی که تاحالا ترجمه نشده یکم عجیبه برام.
تک تک برگه هاش میتونن دلار بشن برن تو حسابتون.
Neil Soni
Sep 07, 2014 rated it it was amazing  ·  review of another edition
If you're looking a book with concrete traction tactics, this is the bible. Most books will give you some loose "advice" but this goes into granular detail in a way that's easy to understand for beginners but still super valuable to people who've been in the game for awhile. Awesome job Gabriel and Justin!
Mahdi Nasseri
Apr 24, 2017 rated it it was amazing  ·  review of another edition
تمام تکنیک ها و کارهایی که میشه برای جذب کاربر انجام داد، تو این کتاب یک جا جمع و ارائه شده لطفا قبل از خواندن این کتاب استارتاپ تون رو لانچ نکنید. همین.
Preslav Rachev
If you've got one book to read about building startup growth, let it be this one. I started reading it together with Peter Thiel's "Zero to One", but found myself spending almost my entire time time going back in forth around "Traction". What I love about the book are the applicable tips and advice, which spring right from every chapter. The book does not tell a magical recipe for bringing in a million customers overnight. In all honesty, there is no such recipe. What the book does though is sum ...more
د.أمجد الجنباز
من الكتب الرائعة التي تعطيك جميع الطرق التسويقة المتاحة لتسوق مشروعك الناشئ
لن تجد طريقة تخطر على بالك إلا وموجودة ضمن الـ ١٩ طريقة التي ذكرها الكتاب
ابتداء من تحسين مستوى البحث عن منتجك في محركات البحث، مرورو بالدعايات في الانترنت والشوارع والتلفزيونات
وانتهاء بالمؤتمرات والمعارض والخطب

والكتاب يذكر ميزات ومساوئ كل من هذه الطرق وتكاليفها، ويذكر امثلة لمشاريع ناشئة استخدمت هذه الطرق ونجحت بسببها
Evernote, Yelp, Zynga, Twitter, Youtube, etc.

الكتاب مرجعي ورائع ولابد من قراءته لمن يريد أن يتعلم تسويق
Oct 17, 2014 rated it it was amazing  ·  review of another edition
Traction opens with a framework called Bullseye. The idea behind Bullseye is to test a number of growth channels, and quickly figure out which can help your business move the needle. To that end, the authors provide an in-depth look at 19 different growth channels, aided by interviews with people who have successfully used those channels to get traction.

It's a simple book and quick read, but I've already found it very helpful in thinking about strategic growth and critical paths.
Jan 13, 2018 rated it it was amazing  ·  review of another edition
As a startup founder coming mainly from the technology side, I needed a good practical hands-on guide to go beyond the overwhelming number of generic sales and marketing books. The value in this book is that while we know the general principles of sales & marketing it’s great to have a resource that provides scope, structure and a methodology for identifying and testing the most impactful traction channels for a company – particularly a new start. I used the methodology internally wi
Oct 29, 2016 rated it it was amazing  ·  review of another edition
Very practical book for a fresh look at your go-to-market strategies & tactics. Good examples, to-the-point material. Really glad I stumbled upon it, gave me a lot of ideas how to improve my own business.
Cristian Moisei
Full of buzz words, annoyingly monotonous and only mildly useful. In my opinion, the only two valuable things I in this book are the list of 'traction' channels, and a few good suggestions for some of them, which I'll attached below.

Nevertheless, it is not a long or difficult and I believe it is worthwhile investing the time to read it.

The author suggests aiming to dedicate 50% of resources to product and 50% to distribution (or what he calls traction).

Traction Channels

Apr 29, 2018 rated it really liked it  ·  review of another edition
Great book for start-up founders and early staged employees trying to figure out how to go to market with a certain product / business. The authors provide a great method for how to figure out the best sales & marketing (or 'traction') channels for your business ('Bullseye Method'). The Bullseye Method consists of effectively running tests on the 19 different traction channels available to businesses to find the best ONE for you.

The authors then lay out the nineteen different traction chann
Alicia Fox
May 31, 2016 rated it it was ok  ·  review of another edition
Shelves: nonfiction

This was a ridiculous waste of my reading time. It's a collection of tips which are largely irrelevant to the target audience. I don't understand its other good reviews. To me, if you're at the point where the information here is applicable to you, you don't need this book; if you're starting out, it's not applicable. maybe its target audience is people working in start-ups which are beginning to see moderate success. That makes sense. Still, a lot of the advice is "just do A/B/
Katerina Trajchevska
Jul 02, 2018 rated it it was amazing
Shelves: startups, favorites
The best marketing book I've ever read. Concise, easy to follow and to the point. I highly recommend Traction to any entrepreneur or marketer.

This book will help you define your marketing strategy and improve it over time until you get to a stage where you start to notice your traction. The main point it revolves around is taking actions that make your needle move. Meaning, as long as your marketing strategy moves your business forward, you're on the right track. Through constant testing and im
Alejandro V. Betancourt
Sep 03, 2017 rated it it was amazing
This book is a must read for everyone working in a Start Up.

'Most Start Ups don't fail because of their product, they fail because they don't gain traction.'

Weinberg dissects 19 different traction channels, summing up key terminology, tools and tactics, case studies from the real world. He also outlines a simple methodology to test and implement them. Every page is packed with actionable advice. A compresensive marketing crash course that will help everyone identify which strategy is best for th
Astrid Paramita
Sep 14, 2014 rated it it was amazing  ·  review of another edition
Maybe if you're really up to date with the latest marketing and user growth effort, you won't be needing this book.

Otherwise, it's a gem! It explained the possible ways for startups to gain traction, explaining that there are no "one strategy for all" and it even depends on what's your traction goal and your own stage.

I could see myself coming back to this book over in the next months and years as I'm going through my own stages. Totally recommended for my fellow founders!!
Rian Merwe
Jan 05, 2017 rated it really liked it  ·  review of another edition
Shelves: non-fiction
The four stars are for the first 5 chapters. The rest of the book can easily be skimmed, but there are some really good ideas and things to try in those first few chapters. I like the Bullseye framework, and I like how well it all fits into Lean methodology without too much wiggling and squeezing. If you're able to hold your nose and read past words like "utilize" and "move the needle", I'd say the first 40 pages is well worth your time.
Jose Papo
Sep 03, 2014 rated it it was amazing  ·  review of another edition
This book is a must read if you want to deeply understand marketing, growth hacking and traction strategies in the new digital age. The first five chapters are a great work on how to implement a lean and experimentation system to test and learn the best traction tactics to implement. The other chapters are the meat of the book. Each is about a specific traction tactic and how to implement it. Read it to learn how to grow your startups, app or business!
Dec 03, 2015 rated it really liked it roadmap to obtaining traction!

As an experienced entrepreneur, Mr Weinberg focuses in on the essential element for any business,not just startups...ready, willing , and able consumers. Until you have these people you don't actually have a business. Therefore this book provides critical insight into achieving customer growth. Easy to understand and execute, this book will be read by future Mark Zuckerbergs!
Jul 26, 2017 rated it really liked it  ·  review of another edition
Shelves: marketing
This is a great intro to the landscape of digital marketing, channel by channel. I thought there were a lot of interesting things in it, but I was also exhausted by the sheer number of things to think about by about halfway through. I'm glad to not be an early-stage marketer at a startup. The library loan ran out so I haven't finished it, although I might someday.
Drew Flynn
Dec 22, 2017 rated it it was amazing  ·  review of another edition
A great compilation of various ways for startups to utilize marketing channels to churn out growth. Some were better than others, and some I knew while others I didn't. Overall it was great feeling ether being refreshed or enlightened on these different pathways, and the book is a good jumping point for marketers looking to gain traction for their businesses.
Jared Koehl
Jan 05, 2019 rated it really liked it
Applicable, Actionable & Realistic

A brief yet at the same time thorough overview of all the traction channels one has the ability to implement in through the course of their start-up. As well an underlying narrative of when and how to split your time between product & marketing. Great read
Michał Śmiałko
Aug 12, 2018 rated it really liked it  ·  review of another edition
A list of very actionable tactics for getting traction. The book won’t teach you unique tactics but rather show popular ways that other startups had used before. Nevertheless, I think it’s a good starting point for most businesses.
Jan 03, 2015 rated it really liked it  ·  review of another edition
Great practical advice on how to test and decide on which growth channels to focus on in a particular stage of your business. The book is concise and the examples it provides can trigger your imagination.
Jan 01, 2016 rated it liked it  ·  review of another edition
Shelves: 2016
traction is all about early growth for startups. the book is a good compilation of techniques and ideas, but nothing spectacular if you have followed the developments in digital marketing in recent years.

I'd recommend this to founders who have no idea about digital marketing.
Gerry Lacey
Nov 10, 2014 rated it it was amazing  ·  review of another edition
Really great book that gives a framework for thinking about and evaluating the channels to use in reaching your customers
Aug 06, 2015 rated it really liked it  ·  review of another edition
Shelves: business
I really liked the way this book is structured. It is super concise and full of examples. I had no idea there are so many channels and it really sparked a few ideas while reading it.
Josh Steimle
A good book for growth hackers. Lots of practical tips.
Min Tran
A passable book.
Nasos Psarrakos
Jul 17, 2015 rated it it was amazing  ·  review of another edition
One of the most useful and actionable books I have read in a long time.
Evan Clark
Mar 18, 2017 rated it it was amazing  ·  review of another edition
A great read for anyone working (or aspiring to one day work) within an ambitious startup.
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Entrepreneur Book...: May 2018 Group Discussion: Traction 4 38 May 17, 2018 02:57AM  
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Gabriel Weinberg is the Founder & CEO of DuckDuckGo, the search engine that doesn't track you with over a billion searches in 2013. He is also an angel investor and co-author of Traction: A Startup Guide to Getting Customers. Weinberg has been featured on CBS, FOX, the Guardian, the Washington Post and many more.

Previously he was the Co-founder & CEO of Opobox, which was sold to United Onl
“Almost every failed startup has a product. What failed startups don’t have are enough customers.” 6 likes
“Poor distribution - not product - is the number one cause of failure.” 4 likes
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