Jonathan

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Some participants may not speak their mind openly for fear of being judged or criticized. One or two outspoken people often dominate the discussion, drowning out other voices. Participants also often experience groupthink, where all or most of the group artificially converges on the same opinions, which leads to inaccurate data.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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