Antonia Kalisa

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It's likely true that customers won't invent a breakthrough product for you; but that doesn't mean it's a waste of time to understand their needs and preferences. On the contrary, a good understanding of customer needs and preferences helps product teams explore new potential solutions and estimate how valuable customers are likely to find each one to be.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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