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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen

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It's usually best to measure satisfaction using a bipolar scale; since people can be satisfied or dissatisfied, a negative score makes sense.
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
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