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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen

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Think about the customer benefits that are relevant in your product category and classify them into the three categories of must-haves, performance benefits, and delighters.
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
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