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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen

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If you are testing with current customers, then an alternative to giving them money is giving them credit toward your service or future purchases.
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
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