More on this book
Community
Kindle Notes & Highlights
Started reading
March 25, 2020
which is the outcome or results they wish the...
This highlight has been truncated due to consecutive passage length restrictions.
I’ve got a quick question for you . . .
3. Agitate Past Failures:
So . . . why hasn’t it happened for you yet? Come on . . . admit it. This isn’t the first time you’ve been looking for a proven way to make money . . . is it? When is it your turn?
4. Big Promise/the One Thing:
Here’s where you introduce your big promise, the One Thing you’re going to focus on for th...
This highlight has been truncated due to consecutive passage length restrictions.
5. Introduce the Star:
SECTION 2: STORY
6. High Drama:
Do start with, “The gun was in my face. I was staring down the dark barrel, and I could see the bullet in the chamber. My heart pounded in my ears, and rivers of sweat streamed down my face . . .”
7. Backstory WALL:
8. Identify the Problem:
9. Epiphany OR Declaration of Independence:
10. Your Path to Finding the Ultimate Solution:
11. First Sign of Success:
12. Conspiracy:
13. The Big Lie:
14. Common Enemy:
15. Rapid Growth:
16. Case Studies:
17. Hidden Benefits:
SECTION 3: SOLUTION
18. Formal Introduction:
19. Pain and Cost:
20. Ease: How much effort does the product save you?
21. Speed:
22. “So” Benefits:
23. Social Proof:
24. Make the Offer:
25. Build Value:
26. Float a Fake Price:
27. Emotional Close (If/All):
28. Reveal the Real Price:
29. Guarantee (Logic):
30. Inject Scarcity (Fear Close):
31. Future Pacing:
32. Call to Action:
33. Post Selling:
34. Take Away Selling (Warning):
35. Close with Reminder:
Use these forty-four pieces as a framework to get you from the opening lines to the sale.
FUNNEL #3:
CONTINUITY
David Frey,
that if you don’t have continuity, then you don’t have a business.
You can use them as a frontend to generate leads (and we do this with some of our Continuity Funnels), but I prefer to use them as the second funnel in my sequence—
If you are selling a free or one-dollar trial, then the Who, What, Why, How script typically works the best.
If you are planning on selling continuity without a trial, then I would recommend using the Star, Story, Solution script.
FUNNELS FOR THE MIDDLE OF THE VALUE LADDER
FUNNEL #4:
