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Started reading
March 25, 2020
Pop-Ups:
Squeeze Page:
Click Pop:
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Free-Plus-Shipping, Two-Step Form:
Webinar Registration:
Free Account:
Exit Pop:
QUALIFYING BUYERS
When we qualify buyers, remember that the goal is to get people to pull out their credit cards and actually pay for something.
Free-Plus-Shipping:
Trial: A
Tripwire:
Self-Liquidating Offers (SLO):
With a self-liquidating offer, on the other hand, the goal is to have the frontend product liquidate your ad costs so that your upsells can become pure profit.
Straight Sale:
IDENTIFY HYPERACTIVE BUYERS
Bumps:
One-Time Offers (OTOs):
Downsales:
Affiliate Recommendations:
Let’s Review:
FRONTEND VS. BACKEND FUNNELS
You can combine them any way you like, but I have seven tested and proven funnels that I use all the time with my mastermind clients and with my own companies.
Funnels have a psychology behind them, and you need to use a different psychological approach for a low-priced, introductory product vs. a high-ticket package.
Product Awareness Continuum:
Fig 12.2: How you speak to your prospects depends on where they are on the product awareness continuum.
Free-Plus-Shipping or Self-Liquidating-Offer Funnel. These funnels are proven to work on cold traffic,
you can start introducing biggerticket products through the funnels we use in the middle of the Value Ladder. I like to sell these mid-priced offers using a Perfect Webinar Funnel, Invisible Funnel, or Product-Launch Funnel.
Hot traffic already knows you, likes you, and trusts you. They know your products, so it’s time to direct them to the backend as you focus on the highest level of service you can offer.
My favorite funnel for moving people from the computer to the phone is the High-Ticket, Three-Step Funnel.
Before we go through these funnels and scripts, there are a few things to keep in mind:
These funnels start on the landing page.
They are the sales mechanisms designed to move a person from being a completely anonymous visitor t...
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When you’re ready to “age and ascend” customers on your Value Ladder, all you have to do is create a new funnel.
3 Some of these funnels and scripts are short and sweet. Some are very long and involved.
THE BIG PICTURE
Fig 12.3: The core funnel moves people from the traffic stage all the way up the Value Ladder.
Traffic that we control, we drive to a squeeze page. Traffic that we don’t control, we drive to a blog where the top third of the page collects email addresses. As soon as someone joins, through either of those sources, they become traffic that we own, and we start sending them the Soap Opera Sequence so that they can build a relationship with the Attractive Character. When that sequence is done, we start sending daily Seinfeld emails to help them ascend through the other offerings on our Value Ladder.
THE BEST BAIT
THE ONE-HUNDRED-VISITOR TEST
If you haven’t read the book Predictably Irrational by Dan Ariely, I highly recommend you pick up a copy and read
I thought that was a pretty cool concept, and it got me excited to implement this concept in my company. I asked myself, How can I offer something in my business for free?
Here’s how it worked: I sent one hundred people to a website where they could purchase a product. The product was offered for $197.
colocar esse funil no papel através de um mapa mental
I don’t know what it is about buyer psychology, but once you get someone to say the first yes, it’s so much easier to get the second yes. It’s a slippery slope. You get them started by saying yes to a small thing, then they are much more likely to say yes to a larger thing later.
THE FREE-PLUS-SHIPPING ORDER FORM BUMP
DOTCOMSECRETS LABS
Fig 13.2: This is a real example of a free-plus-shipping offer “we made on my book 108 Proven Split Test Winners.
