The Magic of Thinking Big

by David J. Schwartz

The point is this: To get others to do what you want them to do, you must see things through their eyes.

“What would I think of this if I exchanged places with the other person?” It paves the way to more successful action.

Giving someone work instructions “Looking at this from the viewpoint of someone who is new to this, have I made myself clear?”

Put the trading minds principle to work for you 1. Consider the other person’s situation. Put yourself in his shoes, so to speak. Remember, his interests, income, intelligence, and background may differ considerably from yours. 2. Now ask yourself, “If I were in his situation, how would I react to this?” (Whatever it is you want him to do.) 3. Then take the action that would move you if you were the other person.

“First, I talk to them privately. “Second, I praise them for what they are doing well. “Third, I point out the one thing at the moment that they could do better and I help them find the way. “Fourth, I praise them again on their good points.

Remember Bob W.’s formula for helping others correct their mistakes. Avoid sarcasm. Avoid being cynical. Avoid taking people down a peg or two. Avoid putting others in their place. Ask, “What is the human way to deal with people?” It always pays—sometimes sooner, sometimes later, but it always pays.

There are two special things you can do to develop your progressive outlook: 1. Think improvement in everything you do. 2. Think high standards in everything you do.

Remember this: when you take over the leadership of a group, the persons in that group immediately begin to adjust themselves to the standards you set.

What kind of world would this world be, If everyone in it were just like me?

Am I a Progressive Thinker? Checklist A. Do I Think Progressively Toward My Work? 1. Do I appraise my work with the “how can we do it better?” attitude? 2. Do I praise my company, the people in it, and the products it sells at every possible opportunity? 3. Are my personal standards with reference to the quantity and quality of my output higher now than three or six months ago? 4. Am I setting an excellent example for my subordinates, associates, and others I work with? B. Do I Think Progressively Toward My Family? 1. Is my family happier today than it was three or six months ago? 2. Am I following a plan to improve my family’s standard of living? 3. Does my family have an ample variety of stimulating activities outside the home? 4. Do I set an example of “a progressive,” a supporter of progress, for my children? C. Do I Think Progressively Toward Myself? 1. Can I honestly say I am a more valuable person today than three or six months ago? 2. Am I following an organized self-improvement program to increase my value to others? 3. Do I have forward-looking goals for at least five years in the future? 4. Am I a booster in every organization or group to which I belong? D. Do I Think Progressively Toward My Community? 1. Have I done anything in the past six months that I honestly feel has improved my community (neighborhood, churches, schools, etc.)? 2. Do I boost worthwhile community projects rather than object, criticize, or complain? 3. Have I ever taken the lead in bringing...

Take time out to confer with yourself and tap your supreme thinking power. Managed solitude pays off. Use it to release your creative power. Use it to find solutions to personal and business problems. So spend some time alone every day just for thinking. Use the thinking technique all great leaders use: confer with yourself.

A. When Little People Try to Drive You Down, THINK BIG To be sure, there are some people who want you to lose, to experience misfortune, to be reprimanded. But these people can’t hurt you if you’ll remember three things: 1. You win when you refuse to fight petty people. Fighting little people reduces you to their size. Stay big. 2. Expect to be sniped at. It’s proof you’re growing. 3. Remind yourself that snipers are psychologically sick. Be Big. Feel sorry for them. Think Big Enough to be immune to the attacks of petty people.

B. When That “I-Haven’t-Got-What-It-Takes” Feeling Creeps Up on You, THINK BIG Remember: if you think you are weak, you are. If you think you’re inadequate, you are. If you think you’re second-class, you are. Whip that natural tendency to sell yourself short with these tools: 1. Look important. It helps you think important. How you look on the outside has a lot to do with how you feel on the inside. 2. Concentrate on your assets. Build a sell-yourself-to-yourself commercial and use it. Learn to supercharge yourself. Know your positive self. 3. Put other people in proper perspective. The other person is just another human being, so why be afraid of him? Think Big Enough to see how good you really are!

C. When an Argument or Quarrel Seems Inevitable, THINK BIG. Successfully resist the temptation to argue and quarrel by: 1. Asking yourself, “Honestly now, is this thing really important enough to argue about?” 2. Reminding yourself, you never gain anything from an argument but you always lose something. Think Big Enough to see th...

D. When You Feel Defeated, THINK BIG. It is not possible to achieve large success without hardships and setbacks. But it is possible to live the rest of your life without defeat. Big thinkers react to setbacks this way: 1. Regard the setback as a lesson. Learn from it. Research it. Use it to propel you forward. Salvage something from every setback. 2. Blend persistence with experimentation. Back off an...

E. When Romance Starts to Slip, THINK BIG Negative, petty, “She’s-(He’s)-unfair-to-me-so-I’ll-get-even” type of thinking slaughters romance, destroys the affection that can be yours. Do this when things aren’t going right in the love department: 1. Concentrate on the biggest qualities in the person you want to love you. Put little things where they belong—in second place. 2. Do s...

F. When You Feel Your Progress on the Job Is Slowing Down, THINK BIG No matter what you do and regardless of your occupation, higher status, higher pay come from one thing: increasing the quality and quantity of your output. Do this: Think, “I can do better.” The best is not unattainable. There is room for doing everything better. Nothing in this world is being done as well as it could be. And when you think, “I can do better,” ways to do better will appear. Thinking “I can do...