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Second group: Those who surrendered partially. A second but much smaller group enters adult life with considerable hope for success. These people prepare themselves. They work. They plan. But, after a decade or so, resistance begins to build up, competition for top-level jobs looks rugged. This group then decides that greater success is not worth the effort. They rationalize, “We’re earning more than the average and we live better than the average. Why should we knock ourselves out?”
Third group: Those who never surrender. This group, maybe 2 or 3 percent of the total, doesn’t let pessimism dictate, doesn’t believe in surrendering to suppressive forces, doesn’t believe in crawling. Instead, these people live and breathe success. This group is the happiest because it accomplishes the most. These people become top salesmen, top executives, top leaders in their respective fields. These people find life stimulating, rewarding, worthwhile. These people look forward to each new day, each new encounter with other people, as adventures to be lived fully.
You are judged by the company you keep.
Do circulate in new groups.
Do select friends who have views different from your own.
Be environment-conscious. Just as body diet makes the body, mind diet makes the mind.
Make your environment work for you, not against you. Don’t let suppressive forces—the negative, you-can’t-do-it people—make you think defeat.
Get your advice from successful people. Your future is important. Never risk it with freelance advisors who are living failures.
Get plenty of psychological sunshine. Circulate in new groups. Discover new and stimulating things to do.
Go first class in everything you do. You can’t afford to go any other way.
When our attitude is right, our abilities reach a maximum of effectiveness and good results inevitably follow.”
1. Grow the attitude of I’m activated. 2. Grow the attitude of You are important. 3. Grow the attitude of Service first.
Attitude
To activate others, you must first activate yourself.
To activate others, to get them to be enthusiastic, you must first be enthusiastic yourself.
To get enthusiastic, learn more about the thing you are not enthusiastic about.
Use the dig-into-it-deeper technique to develop enthusiasm toward other people. Find out all you can about another person
Dig into it deeper, and you’ll develop enthusiasm. Put this principle to work next time you must do something you don’t want to do. Put this principle to work next time you find yourself becoming bored. Just dig in deeper and you dig up interest.
In everything you do, life it up. Enthusiasm, or lack of it, shows through in everything you do and say. Life up your handshaking. When you shake hands, shake. Make your handclasp say, “I’m glad to know you.” “I am glad to see you again.”
“I feel awful, just awful,” and you will feel worse. How we feel is, in large part, determined by how we think we feel.
Whenever you leave a person, ask yourself, “Does that person honestly feel better because he has talked with me?”
Broadcasting good news activates you, makes you feel better. Broadcasting good news makes other people feel better too.
Everyone, yes, everyone—your neighbor, you, your wife, your boss—has a natural desire to feel he is “somebody.” The desire to be important is man’s strongest, most compelling nonbiological hunger.
people do more for you when you make them feel important.
It pays to make “little” people feel like big people.
When you help others feel important, you help yourself feel important too.
You must feel important to succeed. Helping others to feel important rewards you because it makes you feel more important.
Practice appreciation. Make it a rule to let others know you appreciate what they do for you. Never, never let anyone feel he is taken for granted.
Practice calling people by their names.
Ask yourself every day, “What can I do today to make my wife and family happy?”
Anything that shows that you put your family’s interests first will do the trick.
Put service first, and money takes care of itself—always.
Always give people more than they expect to get.
Spend some time each day answering this question: “How can I give more than is expected of me?”
Grow the “I’m activated” attitude. Results come in proportion to the enthusiasm invested. Three things to do to activate yourself are: Dig into it deeper. When you find yourself uninterested in something, dig in and learn more about it. This sets off enthusiasm. Life up everything about you: your smile, your handshake, your talk, even your walk. Act alive. Broadcast good news. No one ever accomplished anything positive telling bad news.
Grow the “You are important” attitude. People do more for you when you make them feel important. Remember to do these things: Show appreciation at every opportunity. Make people feel important. Call people by name.
Grow the “Service first” attitude, and watch money take care of itself. Make it a rule in everything you do: give people more than they expect to get.
Success depends on the support of other people. The only hurdle between you and what you want to be is the support of others.
Think right toward people, and they will like and support you.
A person is not pulled up to a higher-level job. Rather, he is lifted up. In this day and age nobody has time or patience to pull another up the job ladder, degree by painful degree. The individual is chosen whose record makes him stand higher than the rest.
And being likable makes you lighter to lift.
Learn to remember names. Inefficiency at this point may indicate that your interest is not sufficiently outgoing. 2. Be a comfortable person so there is no strain in being with you. Be an old-shoe kind of individual. 3. Acquire the quality of relaxed easy-going so that things do not ruffle you. 4. Don’t be egotistical. Guard against the impression that you know it all. 5. Cultivate the quality of being interesting so people will get something of value from their association with you. 6. Study to get the “scratchy” elements out of your personality, even those of which you may be unconscious. 7.
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Take the initiative in building friendships—leaders always do.
Introduce yourself to others at every possible opportunity—at parties, meetings, on airplanes, at work, everywhere.
how you think when you lose determines how long it will be until you win.
1. Ask yourself, “What can I do to make myself more deserving of the next opportunity?” 2. Don’t waste time and energy being discouraged. Don’t berate yourself. Plan to win next time.
Make yourself lighter to lift. Be likable. Practice being the kind of person people like. This wins their support and puts fuel in your success-building program.
Take the initiative in building friendships. Introduce yourself to others at every opportunity. Make sure you get the other person’s name straight, and make certain he gets your name straight too. Drop a personal note to your new friends you want to get to know better.
Accept human differences and limitations. Don’t expect anyone to be perfect. Remember, the other person has a right to be different. And don’t be a reformer.
Tune in Channel P, the Good Thoughts Station. Find qualities to like and admire in a person, not things to dislike. And don’t let others prejudice your thinking about a third person. Think positive thoughts towards people—and get positive results.
Practice conversation generosity. Be like successful people. Encourage others to talk. Let the other person talk to you about his vie...
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