Benjamin Fernandez

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The search for resources defines the next type of variable reward—the rewards of the hunt. The need to acquire physical objects, such as food and other supplies that aid our survival, is part of our brain’s operating system. Where we once hunted for food, today we hunt for other things. In modern society, food can be bought with cash, and more recently by extension, information translates into money.
Hooked: How to Build Habit-Forming Products
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