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Preview — Hooked by Nir Eyal
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Hooked: How to Build Habit-Forming Products
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.
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Based on years of research, consulting, and practical experience, Hooked:
* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to...more
I’ve heard a great deal about this book in the past month - first, I saw Eyal give a talk here in San Francisco (I hadn't heard of him, but someone recommended I go - the talk w ...more
One of the main useful ideas the book talks about in engaging users is having triggers to bring the user back to th ...more
Arguably, that isn't reason enough to give it one star. The determining factor is the authors tendency of quoting studies and then misrepresenting the findings. For example: a study of the internet usage of 216 students. The study, conducted over the course of a month, found correlation between ...more
It's well researched. It's interesting. And it's thought-provoking.
Nir Eyar masterfully weaves his insights of technology, business and psychology into his four-fold model, which explains how to create habit-forming products.
Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you'll love this book!
What I loved the most was the fact that author backed up all his statements with evidence. At the end of the book he provides citations, lists scientific studies and articles he mentions. Little personal opinion, a lot of useful info.
It's curious how the tech-related psychological research lines up neatly with what I've ...more
Although I'm clearly biased toward the book, I would not have spent several dozen hours writing and working with Nir if I didn't believe it would be valuable for others.
In particular, I like the directives at the end of each chapter driving you to think about your own product, how you can use the Hooked principles to improve its stickiness. Also liked the Bible case study he added, though I think he should've made the analysis more rigorously follow the principles, if only in a data sheet format saying how each of the principles are applied. Then dive into the cooler narrative.
But this is really well organized and wri ...more
As someone who's spend the last couple of years reading extensively about product and user psychology, I didn't find the book extremely insightful, but the book is very good for anyone who wants to get a baseline understanding of how to build and reinforce habits in products.
Books like this are worth their value because they give you a new lens to see the world. The success state would be ...more
After completing Hooked, I emailed Nir to tha ...more
I have personally implemented these tactics at multiple startups. They get results. If you want to know why the software you built isn't taking off, the answer is contained in this book.
Critical must read for entrepreneurs.
Hooked explains the utopia of product designers - building something that your users can get addicted to, something that if your users don't use, it hurts them. I am pretty sure people who have tried to overcome the 'Whatsapp-addiction' will get me.
Definite recommendation to all stakeholders of a product as well. Having said that, 'Don't Make Me Think' still remains the closer one to strike home.
The best way to get over social media addiction is to understand how it actually works! And this book will definitely help you in understanding that.
The questions this book poses, and make you think about are quite good though.
Yet talking to users to reveal these wants will likely prove ineffective because they themselves don't know which emotions motivate them. People just don't think in these terms. You'll often find that people's declared preferences - what they sa ...more
Well, Hooked is an important read for anyone who is developing an online product irrespective of whatever he/she believes about the product's potential of altering users' habits. (The point is you never know, even the apps / tasks designed to be used / performed occasionally might change customers' ...more
The most interesting case-study is probably the Bible App one.
For the rest it is as if the book is just stating the obvious. Taking all the apps that have made a huge impact and now praising them for how the do it in hindsight.
Yes there were probably some thinking involved, but this is by no means going to work for every new app you create.
Also the book doesn't give you any usefu ...more
It had some helpful tidbits that could have been condensed into a quarter of the length. There was a lot of fluff filling the pages with questionable references to studies and the strategies of other companies.
My biggest issue of all was that this book barely touched on the ethical implications of encouraging addiction. There was a couple half-hearted, minor mentions a long the lines of "but ya know, use your powers for g ...more
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He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and busi ...more