The company demonstrates the increasing power of—and immense monetary value created by—habit-forming technology. Instagram is an example of an enterprising team—conversant in psychology as much as technology—that unleashed a habit-forming product on users who subsequently made it a part of their daily routines.3 Yin admits she regularly snaps and posts dozens of pictures per day using the app. “It’s just fun,” she says as she reviews her latest collection of moody snapshots filtered to look like they were taken in the late 1970s. “I just use it whenever I see something cool. I feel I need to
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