Hooked: How to Build Habit-Forming Products

by Nir Eyal

DO THIS NOW Refer to the answers you came up with in the last “Do This Now” section to complete the following exercises: Walk through the path your users would take to use your product or service, beginning from the time they feel their internal trigger to the point where they receive their expected outcome. How many steps does it take before users obtain the reward they came for? How does this process compare with the simplicity of some of the examples described in this chapter? How does it compare with competing products and services? Which resources are limiting your users’ ability to accomplish the tasks that will become habits? Time Brain cycles (too confusing) Money Social deviance (outside the norm) Physical effort Non-routine (too new) Brainstorm three testable ways to make intended tasks easier to complete. Consider how you might apply heuristics to make habit-forming actions more likely.