REMEMBER & SHARE Habits are defined as “behaviors done with little or no conscious thought.” The convergence of access, data, and speed is making the world a more habit-forming place. Businesses that create customer habits gain a significant competitive advantage. The Hooked Model describes an experience designed to connect the user’s problem to a company’s product frequently enough to form a habit. The Hooked Model has four phases: trigger, action, variable reward, and investment. 1 The Habit Zone When I run, I zone out.
