Ankur Jhaveri

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Rarely can you walk into a clothing store without seeing signage for “30% off,” “buy one, get one free,” and other sales and deals. In reality these items are often marketed to maximize profits for the business. The same store often has similar but less expensive (yet not discounted) products. I recently visited a store that offered a package of three Jockey brand undershirts at a “buy one, get one half-off” discount for $29.50. After surveying other options I noticed a package of five Fruit of the Loom brand undershirts selling for $34. After doing some quick math I discovered that the ...more
Hooked: How to Build Habit-Forming Products
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