Hooked: How to Build Habit-Forming Products

by Nir Eyal

many habit-forming technologies begin as vitamins—nice-to-have products that, over time, become must-have painkillers by relieving an itch or pain.

Wherever new technologies suddenly make a behavior easier, new possibilities are born.

Many companies have found success in driving new habit formation by identifying how changing user interactions can create new routines.

Paul Buchheit, a partner at Y Combinator, encourages entrepreneurs to “live in the future.”

the definition of habit formation as the process of learning new behaviors through repetition until they become automatic.