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Sanjeev Srivastav
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Hooked: How to Build Habit-Forming Products, by Nir Eyal

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The Fogg Behavior Model (see chapter 3) notes that for an action to occur, users must receive a trigger and have sufficient motivation and ability to complete it.
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Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
by Nir Eyal
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