Nir’s Kindle Notes & Highlights

Hooked: How to Build Habit-Forming Products, by Nir Eyal

Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.

With all the talk of people wanting their products or services to "go viral," this is an under-appreciated factor in what really drives exponential growth. Frequent use is very important! Have you used any products or services you liked so much you shared it with others?

Christopher Sherrod and 13 other people liked this

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31 Oct 19 · Flag

SeGe Jung

Yes. I have shared venmo and Turo with people.

19 Nov 19 · Flag

Danial

TransferWise is awesome. I’ve shared it frequently with other bootstrapped tech founders.

27 Nov 19 · Flag

Suzanne

I've shared Axios with others. They frequently suggest it as they build their audience. But as others state above, I associate my personal brand with any . recommendations and want to be seen as trust…

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