Nir Eyal

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Variable rewards are one of the most powerful tools companies implement to hook users;
Nir Eyal
Though variable rewards are powerful, they do not make products irresistible. We are more powerful than anything the tech companies might do to try and distract us. I discuss how to get the best out of tech without letting it get the best of us in my new book, Indistractable. What products do you engage with that utilize variable rewards? Which help you build healthy habits? Which lead you to engage in unhealthy habits?
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John
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John
Yeah, unfollowing.
Rohith Darisa
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Rohith Darisa
Vitaly, nothing wrong, until you stay relevant to majority.

Cult.fit - startup based out of India, does variable rewarding to make you visit gym and complete a work out.

Almost all startups or compani…
Suzanne
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Suzanne
Noom does an excellent job at variable rewards (different content, pop quizzes, irregular check-ins from a personal adviser). All while helping you build healthy habits around food and exercise.
Hooked: How to Build Habit-Forming Products
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