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Kindle Notes & Highlights
by
Jeff Walker
Read between
November 7, 2019 - August 16, 2020
In reality, most people (and businesses) are not having much success. At best, they are getting “average” results.
Very true.
“You want to enter the conversation that’s already taking place in your prospect’s mind.”
Seems key
This survey gave me some fantastic feedback on what the market was looking for, what my prospects’ biggest objections were, and even some of the exact language I would end up using throughout the launch as I built the momentum toward launch day.
Great points for using the survey.
PLC #1: The Opportunity (or the Journey)
if you have a hardware store and you’re selling drills, you’re not really selling drills—you’re selling “holes in wood.”
Very true! #sales
Now if you look at why people don’t buy from you, the first and most common reason is
Resons people don't buy
PLC #1:
PLC #2 is more about teaching; you want to teach some type of tip or trick that is
PLC #2 can get your prospect to see themselves having the transformation that you promised in PLC #1, then you’ve done your job.
recipe for PLC #3:
Make it clear that something bad will happen if they don’t buy before your launch ends—that your prospects will miss out on something.
instead, focus on the transformation they will go through. What will the final outcome be? Will they finally be able to play songs for themselves and their friends?
Great comparison
Tara started with five, and I started with six.
The happy result is that you’re building a product to perfectly match what your market wants.
So important
When I tell my students to do an Internal Launch first, many of them want to skip over that little bit of coaching.
I continually attract amazing people into my life.
You have to realize that chasing an opportunity has a greater cost than any financial expense it requires.
That’s one of the reasons why it’s easier to go from $100,000 to $1,000,000 than it is to go from zero to $1,000.
