Ketil Moland

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Turning from issues of finance to issues of people, we must recognize that the chasm inherently separates visionaries from pragmatists—not only among the customers for technology-based offerings but also among the companies that serve them. To leave the chasm behind, to cross it and not fall back into it, involves a transformation in the enterprise that few individuals can span. It is the move from being pioneers to becoming settlers.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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