Samuel van Deth

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In other words, during the chasm period, the number-one concern of pricing is not to satisfy the customer or to satisfy the investors, but to motivate the channel. To sum up, when crossing the chasm, we are looking to attract customer-oriented distribution with one of our primary lures being distribution-oriented pricing.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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