The same logic holds for why pragmatists prefer ARM’s smartphone microprocessors to Intel’s Atom, Google Search to Microsoft’s Bing, Apple’s iPhone to RIM’s BlackBerry, HP printers to Epson’s, Cisco routers to Huawei’s. In every case, there is a risk that they are preferring an inferior product—if you look only at the generic product. But in every case, they are preferring the superior product if you look at the whole product.