Samuel van Deth

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The truth is, of course, that settlers do not take pioneers’ places. They take other places, ones that pioneers have never occupied nor would ever choose to. Nonetheless, settlers do take over the employment roster, including the management positions, the authority, and ultimately the budget. And they build fences and create laws (called procedures) and do all the things that led to range wars between pioneers and settlers back in the Old West. All this bodes well for the post-chasm marketplace, populated with pragmatists, who like reliable, predictable people and abhor surprises. But it ...more
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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