Samuel van Deth

42%
Flag icon
For now, our focus should be on the minimum commitment to whole product needed to cross the chasm. That is defined by the whole product that assures that the target customers can fulfill their compelling reason to buy. To work out how much whole product this is, you only need a simplified version of the whole model: The Simplified Whole Product Model
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview