Samuel van Deth

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discontinuous innovations, flooding the market with far more technology than it can possibly absorb, and complaining all the while about how product life cycles are becoming shorter and shorter. They play the game, in other words, almost entirely to the left of the chasm, cycling through endless repetitions of early markets that never cross over to the mainstream.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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