Samuel van Deth

44%
Flag icon
Prior to the chasm there is some hope that the visionaries will backfill the whole product through their own systems integration efforts. Once the product is established in the mainstream, there is some hope that some third party will see an opportunity for itself to make money fleshing out the whole product. But while you are crossing the chasm, there is no hope of any external support that is not specifically recruited by you for this purpose.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview