When the market is unfolding as it should, the entrepreneurial company seeds the technology enthusiast community with early copies of its product while at the same time sharing its vision with the visionary executives. It then invites the visionary executives to check with the technology enthusiast of their choice to verify that the vision is indeed achievable. Out of these conversations comes a series of negotiations in which, for what seems like a very large amount of money at the time, but which will later be recognized as just the tip of the iceberg, the technology enthusiasts get to buy
...more
