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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

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Product life cycles truly are getting shorter—but whole product life cycles are as long as they ever were. Ask Adobe about Photoshop or Apple about the Mac.
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
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