Daniel Berg

73%
Flag icon
To sum up, at the beginning of the chasm period, the organization is dominated by pioneers, with strong powers invested in a few top-gun salespeople and product managers. By the time we are into the mainstream market, that power should be distributed far more broadly among major account managers, industry marketing managers, and product marketing managers. This gradual dissemination of authority will ultimately frustrate the pioneer contributors, hampering their ability to make quick decisions and rapid responses. Ultimately, it will make them want to leave.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview