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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

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•    A second problem: The company sells the visionary before it has the product. This is a version of the famous vaporware problem, based on preannouncing and premarketing a
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
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