John Goddard

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There is a comparable process going on in the sales force at the same time. Here the group at the forefront is the high-tech sales pioneers. These are people who have the gift of selling to visionaries. They are able to understand the technology and product at a level where they can readily manipulate it and adapt it to the dreams of the visionaries. They can talk the visionaries’ language, understand the quantum leap forward that visionaries seek to achieve, and wrap their products in that cloak.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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