Once the engagement gear begins to spin, then it is time to introduce the acquisition gear. These two interact with each other, each modifying the other, as you seek to answer the second big challenge facing your fledgling enterprise: Can your compelling experience scale? This means grow both on the demand side (onboarding new users, eventually those who want something more or different from your initial users) and on the supply side (onboarding new content or product features to broaden the offering from its initial footprint). Scaling always requires modifying the offer, and modifying the
...more
