Ola Rask

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Let’s try this out with a few examples, starting with some we have already looked at earlier in the chapter. Verinata •    For older pregnant mothers and others •    Who want an alternative to amniocentesis to screen for Down syndrome •    Verinata provides a genetic analysis of fetal DNA •    That does not involve inserting a needle into the womb. •    Unlike other genetic tests for fetal abnormalities, •    The Verinata test is the most accurate on the market.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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