Ola Rask

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In terms of prospecting for visionaries, they are not likely to have a particular job title, except that, to be truly useful, they must have achieved at least a senior vice presidential level in order to have the clout to fund their visions. In fact, in terms of communications, typically you don’t find them, they find you. The way they find you, interestingly enough, is by maintaining relationships with technology enthusiasts. That is one of the reasons why it is so important to capture the technology enthusiast segment.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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