Ola Rask

6%
Flag icon
If momentum is lost, then we can be overtaken by a competitor, thereby losing the advantages exclusive to a technology leadership position—specifically, the profit-margin advantage during the middle to late stages, which is the primary source from which high-tech fortunes are made.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview