Ola Rask

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This led the company to host an Implementation Accelerator workshop, in which they brought twenty-five customers together with a complete suite of experts for a two-day “marketing hackathon.” Included in the effort were Infusionsoft success coaches to help with inventing marketing strategy and tactics, copywriters, script writers and videographers, software object designers, and webmasters, not to mention Infusionsoft’s own tech support staff.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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