Ola Rask

17%
Flag icon
To look more closely into these values, if the goal of visionaries is to take a quantum leap forward, the goal of pragmatists is to make a percentage improvement—incremental, measurable, predictable progress. If they are installing a new product, they want to know how other people have fared with it.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview