The purpose of the post-chasm enterprise is to make money. This is a much more radical statement than it appears. To begin with, we need to recognize that this is not the purpose of the pre-chasm organization. In building an early market, the fundamental return on investment is investor risk reduction, accomplished through converting an amalgam of technology, services, and ideas into a replicable deployable offering and proving that there are customer use cases that create a demand for this offer. Early market revenues are one measure of this demand, but they are typically not—nor are they
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