Repeat the private rating and public ranking process on the remaining scenarios with the remaining selection factors. Winnow the scenario population down to, at most, a favored few. 7. Depending on outcome, proceed as follows: • Group agrees on beachhead segment. Go forward on that basis. • Group cannot decide among a final few. Give the assignment to one person to build a bowling pin model of market development, incorporating as many of the final few as is reasonable, and calling out a head pin. Attack the head pin. • No scenario survived. This does happen. In that case, do not
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