For selecting the target market segment that will serve as the point of entry for crossing the chasm into the mainstream market, the checklist is as follows: 1. Develop a library of target customer scenarios. Draw from anyone in the company who would like to submit scenarios, but go out of your way to elicit input from people in customer-facing jobs. Keep adding to it until new additions are no more than minor variations on existing scenarios. 2. Appoint a subcommittee to make the target market selection. Keep it as small as possible but include on it anyone who could veto the outcome.
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