The Whole Product and the Technology Adoption Life Cycle First, let’s look at how the whole product concept relates to crossing the chasm. If we look at the Technology Adoption Life Cycle as a whole, we can generalize that the outer circles of the whole product increase in importance as one moves from left to right. That is, the customers least in need of whole product support are the technology enthusiasts. They are perfectly used to cobbling together bits and pieces of systems and figuring out their own way to a whole product that pleases them. In fact, this is in large part the pleasure
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